THE COMMERCIAL GROWTH JOURNEY

Your Growth Has A Ceiling.It Isn't The Market.

Growth stalls when no one owns the commercial engine.

MARGIN COMPRESSION ATTRITION STALLED GROWTH CASH BURN ACCELERATING ROADMAP UNCLEAR CLEAR PATHWAY SUSTAINABLE MARGIN EXPANSION & RAISE READY

THE JOURNEY Swipe to explore →

01Margin compression
02Attrition
03Stalled growth
04Cash burn accelerating
05Roadmap unclear
06Clear pathway
07Sustainable margin
08Expansion & raise ready

Growth journey stages: MARGIN COMPRESSION, ATTRITION, STALLED GROWTH, CASH BURN ACCELERATING, ROADMAP UNCLEAR, CLEAR PATHWAY, SUSTAINABLE MARGIN, EXPANSION & RAISE READY

The operating partner who drives commercial velocity, not just advice.

Built On Real Operating Experience

yrs combined operating experience

global markets

$0M+

in investments

sectors

ventures

Built It Before

The Team. The Network. The Proof.

Four decades of frontline experience across every seat-founder, operator, investor, and board member. No theoretical advice - just battle-tested execution built from being in the room during the hard moments.

Traction Partners growth experience journey from zero to one, one to ten and scale, with sector experience

The Team

The two Operating Partners behind every engagement.

Darren Kawalsky

Operating Partner

25+ years of operating experience across Australia, APAC and Europe as a tech founder (x3), advisor and consultant - leading transformations, digital acceleration, operations transformation, venture capital, and scaling companies' global footprints.

Marcus Marano

Operating Partner

22+ years of global experience across APAC, EMEA and the US leading transformational growth across six sectors for enterprise, PE-backed and VC portfolio companies. A 360° operator across finance, ventures, M&A, analytics/AI, marketing, product, P&L, and partnerships.

The Advisory Network

Capital M&A

Risk and Compliance

Restructuring and turnaround

AI / ML

Marketing and Branding

Partnerships

Technology and Data Architecture

Different Sector, different Stage, same Embedded Model.

Logistics & AI · Australia

Zero To Enterprise, Built From Scratch

Built a commercial engine from zero, creating the infrastructure, partnerships and enterprise motion needed to scale.

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SaaS & Consumer Tech · Australia & US

GTM Restructure & Capital Readiness

Rebuilt the GTM foundations and commercial reporting needed to support capital readiness and the next stage of growth.

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MarTech & AdTech · Global, 21 Countries

GTM & International Expansion

Sharpened positioning and ICP, then built the commercial system needed to support rapid international expansion.

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Professional Services · ANZ

PE Portfolio Consolidation

Brought multiple service businesses into one operating platform, strengthening commercial discipline, reporting and scale.

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Professional services team working together

Logistics & AI · Australia

Zero To Enterprise, Built From Scratch

Problem

No commercial infrastructure existed - sales were reactive and founder-led, with no repeatable motion to win or service Tier 1 enterprise accounts.

Traction Build

Built the commercial engine from zero: enterprise sales motion, AI-powered logistics ops, and a partner programme now driving ~25% of revenue - winning Tier 1 enterprise accounts along the way.

Value Created

12x revenue growth in under 3 years

The Names Behind The Track Record